Kristin Seemen – Recruiting marketing positions
Kristin Seemen
Recruiting marketing positions is crucial, but why? A knowledgeable marketer understands how to build a company's reputation and visibility. Being easily found and recognized is what you should want, since it gives potential clients a glimpse of your value proposition. Therefore, a skilled marketer should be at the top of recruitment's priority list for shaping the company’s image and driving growth.
Kristin Seemen has been recruiting marketing positions for nearly four years, working with companies such as Põhjala Teetalu, Myfitness, and Everaus Kinnisvara.
In this article, Kristin shares key practices to help make recruiting marketing positions more scalable for companies and identify the right candidates.
Building a brand and expanding the client base
Marketing serves as company’s primary communication channel with its clients. The goal is to create positive perception of the company and make customers a long-term clients. Recruiting marketing positions by focusing on candidates who know how to create a strong and attractive brand image that not only draws in new customers but also retains existing ones, will be a good strategy to follow.
Company's goals and growth
Marketing efforts play a significant role in supporting a company’s growth and increasing its market share. Thoughtful market analysis, strategic planning, and campaign execution enhance a company’s visibility, which in turn leads to better sales results. While an effective marketing strategy often evolves through trial and error, a lack of expertise can turn experimentation into a risky and unpredictable process.
Assessing the candidate’s skills and strengths
As the marketing field grows in popularity, more specialists enter the job market each year. It’s important to assess the candidate's skills, strengths, and weaknesses. It helps to understand whether they have a broad understanding of marketing or specialize in areas such as email marketing, social media, SEO, etc.
When recruiting marketing positions for leadership, it's essential to determine whether you need a hands-on leader or a visionary focused on creating and optimizing processes.
A qualified candidate should not only possess theoretical knowledge but also have practical skills for real-world business environment.
Experience and practical assignments
To assess candidates’ practical skills, it’s useful to use real-world scenarios and don't forget to ask about their past achievements and experiences. This helps you to understand their suitability and strategic thinking. For example, you might ask how they would handle sudden changes in a marketing strategy or how they would resolve a crisis situation.
To further differentiate suitable candidates, it’s advisable to include a practical assignment as part of the recruitment process. This can give you insight into the candidate’s problem-solving ability, business mindset, and creativity.
Can't look over values while recruiting marketing positions
The recruiter's goal is to help the company find someone whose skills and experience precisely match the company’s needs. You can't overlook values and cultural fit. Candidates need to fit well into the team and be able to contribute added value to the business. Otherwise there's a possibility you will need to recruit the same position again after 4-months probation period.
A good marketing candidates dare to think big. They propose new ideas and approaches, and help the company stay aligned with its growth targets and market trends.
Conclusion
Recruiting marketing positions require a thoughtful approach to steer the company toward targeted growth. Evaluate the candidate’s ability to create a strong and attractive brand image specifically for your company. A carefully planned recruitment process will ensure that the new marketing hire can meet the role’s expectations and bring added value to the entire team.
In desperate need for professional recruiting advice? Contact Kristin. She is specialised in recruiting marketing positions.
