Entering foreign markets: How to succeed in Latvia and Poland
Priit Suitslepp
Many Estonian companies feel the local market is too limited. Entering foreign markets becomes the natural next step. Expanding to countries like Latvia and Poland can give your business a serious growth push—especially when you're expanding your sales operations.
But how do you make sure that entering foreign markets doesn’t stay just a good idea on paper?
One of the most important success factors is hiring the right people.
Professionals who speak the language, know the local market, and can build trust quickly are key.
Effective collaboration: Two recruiters, one goal
Our approach is different from many other recruitment providers. When a company plans to start operations in Latvia or Poland, we set up a two-country team:
- A recruiter in Estonia who understands your company’s goals and expectations
- A local recruiter in Latvia or Poland who knows the job market, language, and industry
This model avoids cultural misunderstandings and speeds up the hiring process. Strong local representatives make entering foreign markets less risky and more successful. As your international recruitment partner, our role is to find the right person to launch your product or service in a new market.
Why Latvia and Poland?
Entering foreign markets is a strategic decision. Latvia and Poland offer real advantages:
- Latvia: Geographically close, which makes logistics easier. Many Estonian companies already operate there successfully. A relatively low-risk market to start international expansion.
- Poland: A large and often underserved market. Growing economy with strong demand across sectors. Great opportunities in manufacturing, logistics, and digital services
Both markets have their own specifics—labor laws, salary levels, competitor landscape, employer branding challenges. A local recruiter who deals with these daily understands the details that make the difference.
The right person makes the difference
If your goal when entering foreign markets is to grow through sales, your local hire must:
- Communicate fluently with local partners
- Understand the key factors behind buying decisions
- Have relevant industry contacts and experience
- Be able to start fast and deliver results
Latvia and Poland have active job markets and high competition for talent. That’s why your recruitment process must be fast, focused, and professional. Our recruiters know how to find and attract the right candidates in these markets.
How we work at Southwestern Recruitment
We divide our international recruitment process into 3 clear steps:
- Strategy discussion - Our local recruiter talks with you to understand your goals. What’s your objective in the market? What kind of profile are you looking for?
- Market analysis and search - We analyze the local talent market, evaluate competition, and start targeted outreach to suitable candidates.
- Candidate presentation and selection - We present the best candidates, test language skills, and assess fit with your company and the role.
Communication is fast, clear, and efficient. Our goal is to find someone who sees a long-term future in your company and can deliver on your foreign market goals.
Entering foreign markets doesn’t have to be complicated
Many companies hesitate because they don’t know how to start. How to find a local employee? How to manage them? How to evaluate their fit? With a trusted partner who knows the market, the process becomes much simpler.
At Southwestern Recruitment, we are the bridge between your Estonian company and your target market. We help you find the local sales talent who understands the customer and fits your culture—someone who delivers results.
We also stay in touch with the hired candidate to give feedback on their experience and help ensure a smooth start.
Ready to start entering foreign markets?
If you're thinking about entering foreign markets or already searching for a local representative, get in touch. We'll discuss your needs and activate our international team to find the right people in the right country.
Entering foreign markets might be exactly what your company needs to reach the next level.
Contact Priit:
📲 +372 53309031
🌍 More about us: www.southwesternrecruitment.com
